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INSIDE MY THINKING / ODYSSEY TRTL

The product is the start.
The decisions make it work.

Three decisions behind a launch experience. How I connected the product story, the customer’s choice and a reason to get involved.

01 / MAKE THE IDEA VISIBLEPUTTER → TURTLE
The shell becomes
the explanation.
Odyssey TRTL DB putter at address
02 / START WITH THE CUSTOMERSTROKE → MODEL
How do
you putt?
YOUR MATCHTRTL DB

Face balanced. A double-bend neck for a straight-back, straight-through stroke.

03 / MAKE THE STORY PARTICIPATORYTWIN TRACK / ALIGNMENT
See the line.
Take the putt.
A SMALL TASTE OF THE LIVE EXPERIENCE

Try the alignment story for yourself.

ADAPTED FROM THE LIVE EXPERIENCE
DECISION 01 / UNDERSTANDING

Let the shape
tell the story.

“What am I looking at—and why does it matter?”

The turtle is the product idea. I made the putter become its shell, then gave each part a job. The reveal connects an unfamiliar shape to a story the customer can follow.

WHY THIS DECISION

Start with recognition. Give the engineering a visual explanation before asking someone to work through the specifications.

WHAT THIS BRINGS TO A BUSINESS Product education with a clear point of entry.
DECISION 02 / GUIDED CHOICE

Ask about the person.
Then the product.

“They look similar. Which one is for me?”

Four models share the same visual idea. The meaningful difference is how each neck suits a stroke. I put the customer’s own movement first, then connected their answer to a model and its specifications.

WHY THIS DECISION

A familiar question is a more useful starting point than unfamiliar model names. Keep the explanation with the recommendation.

WHAT THIS BRINGS TO A BUSINESS A clearer route through a complex range.
DECISION 03 / USEFUL INTERACTION

Give the interaction
a reason to exist.

“Can I do something with what I’ve just learned?”

The live putting module lets visitors choose a TRTL, aim and set their pace across five holes. The Twin Track alignment story becomes something to interact with, followed by a relevant product link.

WHY THIS DECISION

Keep the play connected to the product story and a useful next step. The game is a digital demonstration, not a substitute for trying a putter or getting fitted.

WHAT THIS BRINGS TO A BUSINESS A memorable interaction that leads back to the product.

THE THREAD THROUGH ALL THREEUnderstand it. Find your fit. Take the next step.

The full TRTL case study Explore the live launch

Work delivered at GolfOnline. Odyssey brand assets. This walkthrough explains design decisions; commercial performance data has not been supplied.