← Back to AmanMY APPROACH / A CONNECTED PERSPECTIVE

Start with a question.Build a better answer.

I start with what your customer is trying to do. Then I connect the story, the decision and the relationship—one useful step at a time.

See how the work happens

AMAN / THE WAY I WORK

01 / THE QUESTIONWhat would make
this easier to choose?

02 / THE EXPERIENCE

Detail of the guided Titleist GTS experience

03 / THE RELATIONSHIPA useful next step.
A reason to return.

Strategy → experience → customer relationship

01Understand.Find the useful question.02Build.Give the answer an experience.03Connect.Think about what follows.

THE APPROACH, IN PRACTICE

Clarity before complexity.
Purpose in every interaction.

FROM THE WORK01 / 03

FIND THE POINT OF FRICTION

THE CUSTOMER QUESTIONWhich one
is right for me?

TITLEIST GTS / THE REBUILT EXPERIENCE

Make the choice clear.

01 / UNDERSTAND · TITLEIST GTSFrom more information
to a clearer decision.

01 / UNDERSTAND

Find the friction.Ask the better question.

Before adding another feature, I look at what people are trying to understand, choose or do. Where does the journey lose clarity? What is the most useful thing to fix?

A prioritised plan for removing friction.WHAT YOU LEAVE WITH

Review the agreed customer journey.
Map the questions and points of friction.
Put opportunities in a practical priority order.

Clarity before complexity.

See it in the GTS experience

Real Titleist GTS experience connecting technology information with model comparison — 01 / UNDERSTAND · TITLEIST GTSFrom more information
to a clearer decision.

02 / BUILD

Give the thinkingsomething you can use.

Bring the product story, the choice and a useful next step together. I shape and build a focused response, then refine it with you.

A focused digital experience, ready to use.WHAT YOU LEAVE WITH

Agree the problem, scope and measures of success.
Develop the journey, content and interaction.
Review, refine and prepare a clear handover.

An interaction should earn its place.

See it in the TRTL launch

02 / BUILD · ODYSSEY TRTLLet people discover
what makes it different.

GIVE THE PRODUCT STORY A PURPOSE

THE IDEA
Inspired by a shell.THE INTERACTION
Reveal the thinking.

03 / CONNECT

Make the first visitpart of a longer story.

The experience does not finish at checkout. I consider the welcome, the follow-up and the reasons to return, using customer context to keep the relationship useful.

A clearer plan for the next customer moment.WHAT YOU LEAVE WITH

Connect campaign, CRM and lifecycle priorities.
Review the next message and the reason behind it.
Keep a shared backlog of useful improvements.

Relevance over another broadcast.

Explore the CRM work

Explore the three customer contexts in the visual. The messages and sequence illustrate my approach to CRM; they are not campaign screenshots or a claim about a specific live flow.

03 / CONNECT · EMAIL & CRM

A little context.
A better connection.

START WITH A CUSTOMER SIGNAL

THE MESSAGE

A USEFUL INTRODUCTIONFind what
fits you.

Make the first choice easier with relevant guidance.

Help me explore

ILLUSTRATIVE CRM THINKING

Signal Relevance Next step

WORKING DIRECTLY WITH ME

A clear problem.
A practical response.
Work you can put to use.

We agree the scope, the deliverables and what success looks like before the work begins. You work directly with me through the thinking, the making and the review.

Find the right engagement

LET’S FIND YOUR STARTING POINTONE USEFUL NEXT STEP.

Bring the challenge.
We’ll start there.

Start with a free teardown of a public page, or talk through the challenge and the kind of help you need.

Start with a free teardown Talk directly with Aman