A closer look at
how I think.
Ideas and observations drawn from the work: product understanding, customer journeys, launches and retention.
Browse by topic.
8 notes shown
Look down. What do you see?
How the Odyssey TRTL hub used a turtle to explain a new putter shape, then matched each golfer to a neck.
Read the case ↗BrandSelling a craftsman’s putter with the calm of a gallery
Slowing the page down for Scotty Cameron: heritage first, then a quiet route to the right putter.
Read the case ↗
LaunchThe story above the product grid
Rebuilding the Titleist GTS page around the story, and the +35% add-to-basket lift that followed.
Read the case ↗
DiscoveryEleven models, one clear route
Turning Callaway’s Quantum range into a two-step finder instead of tab after tab.
Read the case ↗CRMEmails that arrive when they matter
The CRM programme behind a +25% growth in email revenue share.
Read the case ↗LoyaltyRewards that feel earned
Loyalty work that lifted repeat purchase rate by 30%.
Read the case ↗ProcessOne journey, not four channels
The four-stage way I think about growth, from first visit to repeat order.
Read the case ↗ProcessWhat a free teardown looks for
The questions I ask of any product page before suggesting a single change.
Read the case ↗These notes link to the case studies for now. Swap any of them for a short article in your own words, one idea per note, 400 to 800 words.
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