← Back to the beginningABOUT AMAN / THE PERSON & THE PRACTICE

INDEPENDENT E-COMMERCE & CUSTOMER EXPERIENCE CONSULTANT

A curious mind.
A commercial eye.
A maker at heart.

I’m Aman. I like understanding how things work, finding the connections others miss, and making something useful out of them.

That’s how I approach a customer journey. It’s also why I build things in my own time.

Get to know me ↓

01 / THE EXPERIENCE THAT SHAPED ME

I learned inside
the business.

Five years at GolfOnline taught me that a customer experiences one business—even when the work happens across different channels.

I worked across premium golf e-commerce, with more than 50 brands in the mix. Product launches, brand experiences, email, CRM and loyalty all showed me a different part of the same journey.

A customer needs a reason to look closer, enough understanding to choose, the confidence to take a next step and a reason to come back. I care about making those moments work together.

5+years in premium
golf e-commerce

50+brands in the mix
through GolfOnline

Explore the projects behind the perspective ↗

02 / STRATEGY, WITH THE CRAFT TO DELIVER

I like making
the thinking tangible.

A useful idea should become something a customer can understand, explore or act on. Here’s what that looks like in the work.

PRODUCT STORYTELLING / ODYSSEY TRTL

Make the idea click.

A putter-to-turtle reveal makes the product’s shape part of the story. Guided choice and the putting game give the interaction a useful role.

See the TRTL experience ↗

BRAND EXPERIENCE / SCOTTY CAMERON

Give the detail its due.

Heritage and craftsmanship lead into product understanding and a considered route to the right putter.

Explore the brand world ↗

“This is a best-in-class example of how to bring a product to life digitally.”Senior Marketing Manager, Callaway

03 / BEYOND THE BRIEF

Still exploring.
Still making things.

The same curiosity follows me outside work. I’m interested in how we live, what we can build and where technology takes us next.

01 / BUILDING

A Home OS of my own.

I’m building a Home OS as a side project. I enjoy taking an idea, working through how it could function and making it real.

02 / EXPLORING

A wider view of the world.

I love travelling and exploring. New places give me a different perspective and more things to be curious about.

03 / WHAT’S NEXT

Curious about AI’s future.

I’m keen to understand where AI is heading, what it could make possible and what that future holds for us.

04 / A FEW USEFUL ANSWERS

The person.
The practicalities.

I work directly with premium e-commerce teams on customer journeys, digital experiences, CRM and retention.

What can an e-commerce consultant help with?

I help connect the customer journey across the page, campaign and relationship. That can mean reviewing friction, shaping product storytelling, building a guided digital experience or planning CRM and retention priorities.

Explore my consultancy services ↗

Can you build the experience as well as advise?

Yes. My work combines commercial thinking with hands-on delivery. The portfolio includes launch hubs, product finders, comparisons, interactive product storytelling, CRM and loyalty work.

See the work and my contribution ↗

Do you only work with golf businesses?

My experience comes from premium golf retail. My consultancy focuses on premium e-commerce teams with considered products, an existing customer journey and a clear appetite to improve it.

Where should we start?

We can discuss the challenge directly, start with a free teardown or scope a Customer Journey Audit. A focused review helps identify what needs attention before committing to a larger project.

Learn about the Customer Journey Audit ↗

A curious mind.
A commercial eye.
A maker at heart.

I learned inside
the business.

I like making
the thinking tangible.

Make the idea click.

Give the detail its due.

Still exploring.
Still making things.

A Home OS of my own.

A wider view of the world.

Curious about AI’s future.

The person.
The practicalities.

A better journey
starts with a conversation.

Tell me what
you’d like to change.

Arrange a direct call.

I learned insidethe business.

I like makingthe thinking tangible.

Make the idea click.

Give the detail its due.

Still exploring.Still making things.

A Home OS of my own.

A wider view of the world.

Curious about AI’s future.

The person.The practicalities.

A better journeystarts with a conversation.

I learned inside
the business.

I like making
the thinking tangible.

Still exploring.
Still making things.

The person.
The practicalities.

A better journey
starts with a conversation.